Sponsored by Ufford Park Hotel, Golf & Spa
All businesses have to market their products, services or corporate identity.
In this category, judges will be looking for a company that can demonstrate a high level of commercial success as a result of a specific media marketing campaign, up to April 2011 that has achieved high levels of commercial success for the relevant product or service.
The judges will look for innovation and a clearly articulated objective led campaign strategy, leading to measurable and verifiable business results.
Please provide us with the following information. Where you refer to a marketing campaign, please ensure that it was running after 1st August 2009.
- What did the campaign promote, what were the objectives and the media used?
- Show evidence of the conceptual process from the outset, through to the launch of the campaign, detailing product specific marketing strategies, working alongside traditional marketing methods
- What was the spend, how effective was it and how did you measure it?
- Show examples of innovative design and creativity
